Each diet program is designed by Kroc, a WPO World Champion, All Time World Record Holder, and NPC Michigan State Bodybuilding Champion with three decades of competitive experience. Every program is individually designed to meet the client's exact needs based on their goals and information provided from a detailed questionnaire. The diet program includes detailed meals with every item broken down by weight, protein, carbohydrates, fat, and calories and also lists macros for each meal as well as totals for the entire day. Programs can be designed for fat loss, lean muscle gain and many other goals.